Intentionally taking the Character of God to those who do not live by it, and doing so in such a way that  your influence gradually shifts their lifestyle practices and behaviors.
When our kingdom character influences decisions and outcomes in the marketplace we’re practicing a strategy of kingdom advancement called “Business As Ministry”.

Christ said: “…Teach (didaskō) them to observe all things whatsoever I have commanded you…”Didaskō denotes a teaching style that involves interaction, dialog, and even debate. Kingdom Advancers must be able to hold intelligent discussions about biblical truths.